A study completed by the Fuqua School of Business at Duke University has shown that enterprise marketing budgets are expected to include more than a 10% allocation to social media marketing (SMM) during 2012. This is up from a current average level of about 7.1% of total budget. “Effective use of social media is noRead More…

The Challenge of Reaching the Technological Generation   The generation that has grown up in the digital age is looking at your message – through saturated eyeballs. The demographic, which, according to Strauss and Howe’s Generations: The History of America’s Future includes those born between 1981 and 2001, are tech savvy and financially armed. CalledRead More…

Just like how the rest of the world seemingly have been hooked up with the many facilities of the internet, Chinas is also starting to get hooked in the same kind of addiction that millions of people have already discovered: micro blogging. When the Chinese discovered what they can do with Twitter, it became clearRead More…

For many small to mid-sized companies, it’s no foregone conclusion that top management understands the differences between sales and marketing.  In fact, many such companies choose to mix those functions together into one category – sometimes purely out of necessity, and sometimes because they simply don’t know any better. Not that such an approach isRead More…

Relevance…it’s a beautiful thing. Maybe some will dismiss the concept of “relevance” as merely another digital age buzz word.  They do so at their own peril, however, because few things are more, well, “relevant” than ensuring your marketing collateral is…relevant. OK, so your content needs to be relevant.  We’ve established that.  But relevant to whom? Read More…

Earlier this year, a Comscore Report indicated that 90% of U.S. Internet users visit at least one social networking site per month.  So what are all those Internet users doing while they’re on the web?  Well, for one thing, Comscore says they spent an average of four hours per month on social media networking sitesRead More…

How important is a mobile marketing strategy these days?  Well, if Comscore’s 2010 US Digital Year in Review report is any indication, then the proliferation of all things smartphone-related is driving marketing executives toward a rapidly expanding reliance on mobile marketing. Consider these statistics from the Comscore study: The explosion in the smartphone market continuedRead More…

With all of the hype surrounding social media marketing and the trappings of Facebook, Twitter and MySpace, is digital networking a means to an end – or is it the end itself? Think about it for a second.  Countless millions of advertising dollars traditionally reserved for radio and television have been redirected to the Internet,Read More…

Everyone that operates a website – whether they do so as a small business, a multi-national mega corporation, or a non-profit organization – is interested in increasing web traffic to their site.  Google the phrase, “increasing web traffic,” and you’ll get over 1.6 million hits. Translation: there are plenty of tips for increasing website traffic,Read More…

With all of the hype surrounding the need for an effective presence in social media, it may be tempting for some small and medium-sized businesses to put all of their marketing eggs in Facebook and Twitter baskets. In fact, a recent report by Burson-Marsteller indicates that 72% of U.S. Fortune Global 100 companies are nowRead More…